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About Seth Fein

Seth Fein

Seth Fein was born in Urbana and now lives in downtown Champaign. He owns and operates The Nicodemus Agency, is the founder and curator of Pygmalion Music Festival, and is an assistant talent buyer at The Canopy Club. He loves the Purdue Boilermakers and his wife's marinara sauce.


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Custard Cup: Spring Now in Season

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Spring is here?

You wouldn't know it by looking outside, but not only does the time change this Sunday at 2 a.m., the cities of Champaign and Urbana both let out a collective "Yeah!" by the news that beloved frozen treat makers Jarling's Custard Cup re-opened for business today.

Originally started in Danville 1949, the company expanded to open its Champaign location in 1983 and the crowds have been flocking ever since.

Flanked by snow, the entrance was being lined with salt at around 11 a.m., as 13-year-strong employee Sarah Allen was hard at work at the custard machines, preparing to stock enough of the tasty sub-zero delight to handle the initial annual crowds.

"We made all the pies and cakes yesterday," Allen said, as she kept scraping away at the custard. "In all, we'll have roughly 48 gallons of custard when we open today."

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The custard stand serves up four basic flavors: vanilla, chocolate, strawberry and lemon. From there, customers can create a "snowstorm" with all sorts of toppings, not dissimilar to a Blizzard at Dairy Queen, but a whole hell of a lot better. And with classic homemade waffle cones and bowls, as well as the most traditional of all fountain drinks, the Green River, Custard Cup on Kirby Ave. has stood the test of time as one of the most beloved places in the area.

So, hit the gym more than once today. That peanut butter fudge snowstorm will be well worth it.

Custard Cup is located at 309 W. Kirby Ave in the Hessel Park neighborhood.

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Comments (2)

Posted by: rgriscom
Friday, March 7, 2008 6:33 PM

I love their waffle cones with the marshmallows in the bottom. The marshmallows aren't amazing, but I still really like having them at the end, like a dessert for my dessert.

Posted by: djward
Tuesday, March 11, 2008 4:16 PM

I loves the Custard Cup...in fact, peanut butter fudge snowstorm with chocolate custard is my pick every time I'm there. It's dreamy.

But wow have they gotten expensive over the past couple years, particularly for poor bastards with 18 children, like myself. You pay less for a large blizzard at Dairy Queen than for a small snowstorm at the CC. Two small snowstorms run you almost $9! Even with the quality difference and the giant corporation-vs-locally-owned angle, it can be hard to justify paying that much for "ice cream".

And it is crazy annoying that they don't take credit cards. They must lose some business because of that...I've had to cancel my order once or twice when I realized that I didn't have cash on me and didn't have time to run to an ATM. Doh.

That being said, the wife and I ate there two days ago and will probably continue to do so every few weeks, because damn is it good.

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