Krekel's Custard, which is based out of Decatur and has several locations around downstate Illinois now, is opening up in Champaign. According to ChambanaMoms, Krekel's is moving directly next door to the one and only Jarling's Custard Cup on Kirby. It will be at 401 W. Kirby, which was previously occupied by Vinny's, which is moving to Campustown.
Not sure how else to put this, but that takes some guts. That's the PG version of what I really want to say and what this really is.
Top photo from Krekel's website.