Mark Rubel, formerly of C-U and founder of Pogo Studios, absolutely knows what he is talking about. So, that's not up for debate or discussion — his list of clients includes HUM, Alison Krauss, Rascal Flatts, Fall Out Boy, Ludacris, Adrian Belew, Luther Allison, Jay Bennett — and dozens of others. He now resides in Nashville and works at Blackbird Academy. You should read Chris Davies' piece on him here.

Anyway, this is a pretty great and interesting video of Rubel talking about what he enjoys about Analog Outfitters, which is based here in C-U. Definitely worth the few minutes to watch: