The real Axe market
I've always wondered who buys Axe. The ads for the body deodorant don't just subtly suggest that women will love you if you buy their product. They go for a more direct approach: If you buy Axe, thousands of scantily-clad, beautiful women will run you down to have their way with you.
Sure, the commercials are funny, in an offensive, sexist sort of way. But who would fall for this kind of advertising? Certainly no one with any experience with actual women.
Of course, that describes a decent percentage of young males. And once you throw skateboarding into the mix, it becomes obvious who they are marketing to: 11 year-old boys.
A product that makes you irresistible to the ladies and helps you with impossible skateboard moves? My son was sold on the spot. He bought some with his hard-earned allowance money. Not only does he love his Axe, but he is of the opinion that if something is good, more of it is better.
So, in addition to spraying it all over his body, he has also been known to use it:
- On his clothes, as a substitute for washing them
- On his bedsheets, as a substitute for taking a bath before bed.
- Directly at his sisters, as a weapon when they annoy him.
The last bit seems counter-productive if girls love Axe so much that they will run you down on a beach to make out with you. But, like all boys everywhere, he does not consider his sisters to be girls.
So, I'm impressed that Axe has found a natural market. I'm just sad that my son's room now smells even worse than 11 year-old boy.
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hey, if hair ain’t gon’ be over your head, my jokes may as well be.
Okay, almost 24 hours later and I finally got Issac’s Summer joke. I’m an idiot.
Swap the dog for a fire pit and it sounds like you’re writing about my back yard. Very nice.
funny, as your summer begins, another Summer ends.
And that, my friend, is love. Bob, I think I still owe you for my wedding cake, served in 1998. But nevermind.
I believe the kiss between Rob and I was documented on low-quality videotape in the mid-ninties porn classic, Dirty Harry…and Sticky.
“Do I have to sign some forms, or am I just considered ‘in.’” You’re in!
Got damn, Coulter. You are the greatest.
I have no specific memory of it, but I wouldn’t be surprised if I’d kissed Mike, too—once we’d both drunk ourselves gay. And earlier this week I gave Clarence Shelley a back rub. Do I have to sign some forms, or am I just considered “in.”
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As a liberal conservative, and a person who favors taxes & services ... and also a sense of proportion; I savor the comic potential that still exists in this comments section. I’m pretty sure we can goad more anti-government rhetoric from confirmed progressives and government employees. If…
Did the Crave Truck get a permit to park in city metered spots and city right of way? Or did they just get a permit? The city clerk’s office seems to be a suspect here, but it’s not clear they did anything wrong. Did the Crave Truck…
High-profile whining. AKA Lobbying.
it’s quite choice. looking forward to seeing how it and its patronage grow and develop over the course of the year. could be a neat little ecosystem.
“It was at this point, before he started his business, that working with city employees should’ve raised red flags…” But they didn’t because: 1) The City Clerk’s office originally mis-interpreted the rules, or are indeed re-interpreting them. 2) Champaign’s brick-n-mortar merchants hadn’t yet started whining about The Crave Truck.
Super cool! Excellent track, Excellent band.
Looking forward to trying this place!
I’m in the middle (or the beginning or end, depending on how you look at it) of re-reading Slaughterhouse Five. What a great companion column.
Get yours early. The Rave’s CD will be available at Exile and at The C-U Flea on Saturday. C-U Flea details here: http://www.smilepolitely.com/news/sp_radio_podcast_c-u_flea_arrives/
I don’t know about Gerard and a random police sargeant. My (mild) outrage is based on this: “...he worked closely with Champaign City Clerk Marilyn Banks to make sure he was licensed properly as a transient food peddler, filling out the necessary paperwork and paying a $225…
Local Yocal pretty much nails it here. I suspect there will be merchants who oppose food trucks because they arguably don’t pay their fair share to locate their trucks in high traffic (high rent) areas. The food trucks take away business from rent payers, park in city…
Oh nice! I’d totally vote for Matt Campbell!
“Smile Politely sports writer announces candidacy for city government.”
I also got to visit Big Grove Tavern during the soft open and definitely enjoyed the pork belly the most of all the dishes I sampled. The cheesy grits and the vinegary pickled vegetables were a perfect compliment to the rich pork belly.
The Alan Partridge lookalike on the right in the first small photo has nothing to condescend to anyone about. AH HA!
Snell and the little Hitlers of the neighborhood association need to chill out. Legitimate businesses should have the freedom to exist without having to endure the slings and arrows of ignorant and misguided opposition.
represent, Matt.
Yeah, I’d agree that Transporter Room 3 is the worst house venue I’ve ever seen.
Food trucks are the start-up, small businesses of the future for those unable to afford real estate. No surprise, that merchants who pay rent, utilities, and maintenance on a property would despise the traveling competition. Or developers who build more empty retail spaces would want to close…
Not so much far-right Tea Party as a balanced, moderate viewpoint between letting businesses succeed and protecting society with reasonable regulations. In spite of what the city reps are saying, the interpretation of policy on this issue certainly has changed. Letting a business start up under one…
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I’m in the middle (or the beginning or end, depending on how you look at it) of re-reading Slaughterhouse Five. What a great companion column.