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PRIME Music Festival headed to Urbana September 14-15

From the press release:

Jay Goldberg Events and Prime Social Group Announce That The Signature “PRIME Music Festival” Will Expand to Urbana, IL

PRIME Music Festival will touchdown in Champaign County Fairgrounds on September 14th + 15th

(​URBANA, IL)​ — Today,​ Jay Goldberg Events​ and ​Prime Social Group​ have announced the signature PRIME Music Festival​ will make its Illinois debut at Urbana, IL’s ​Champaign County Fairgrounds​ on Friday, Sept. 14th + Saturday, Sept. 15th.

PSG and Jay Goldberg’s cutting-edge musical curation will debut for the first time in Urbana on the sprawling Champaign County Fairgrounds with two days of unique sets and performances from some of electronic and hip-hop music’s most edgy beat makers and rappers. The festival will be sponsored by Urbana’s own ​Canopy Club ​and​ The Urbana Park District​.

“PRIME Music Festival’s inaugural year in Lansing exceeded all expectations for a first year festival in 2017. It was a no-brainer to expand the festival to Illinois. Excited to share with the world who we are bringing this year! Stay tuned for that announcement,” managing partner Adam Lynn said.

Past PRIME Music Festival lineups have explored a fusion of electronic music with a refreshing focus on rap and hip-hop, and PRIME Illinois will be no different. With its 2017 inception in Lansing, MI, PRIME Music Festival has already proven itself as one of the industry’s most recognized hip-hop destinations, playing host to heavyweights like two-time Grammy Nominee ​Migos​, Billboard chart-topping ​Machine Gun Kelly​, Atlanta’s hip-hop kingpin and Brick Squad bossman ​Waka Flocka Flame,​ and rising stars Blackbear, Playboi Carti, ​and​ Quinn XCII​.

PRIME Music Festival also hosts the biggest names in dance music. Last year’s Lansing debut saw the likes of the EDM’s favorite megastar ​Marshmello​, OWSLA’s ​Joyryde​, ‘anthem house’ trio ​Cheat Codes​, trap maestro ​Party Thieves​, and feature pop frontman ​Prince Fox​.

PRIME Music Festival Illinois 2018 lineup will be released in the upcoming weeks.

Early bird tickets will be available beginning Monday, April 30 at 11 AM CST.

For more information on topics including vending, local support and general festival inquiries, visit You can find the event now on ​Facebook​, ​Instagram​ and ​Twitter​ by using the hashtag #Primeillinois and by following @PrimeMusicFest.

Executive Editor

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